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The Ultimate Guide to PPC Marketing Pay-Per-Click PPC Hero.The Ultimate Guide to PPC Marketing. What is PPC? PPC pay-per-click marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. |
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Pay-per-click - Wikipedia.6 See also. Pay-per-click, along with cost per impression CPM and cost per order, are used to assess the cost-effectiveness and profitability of internet marketing and drive the cost of running advertisement campaign as low as possible while retaining set goals. 7 In Cost Per Thousand Impressions CPM, the advertiser only pays for every 1000 impressions of the ad. Pay-per-click PPC has an advantage over cost per impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click through rates and the resulting total pay-per-click cost. Cost-per-click CPC is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. |
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